One of the greatest heroes of 2024 is neither rich nor famous. In fact, most people have never even heard of him. Yet, he single-handedly changed world history.
Kabrutus, known only by his gamer pseudonym, is a laid-back Brazilian in his 30s with a well-groomed black beard. He’s the kind of guy you’d love to stand by the grill with, chatting while the kids happily run around at a garden party.
This man single-handedly freed the gaming industry in 2024 from the grip of far-left woke and trans propagandists.
This is his story:
To understand everything, we need to go back to 2014 – to GamerGate 1.
Communists and socialists have always tried to control all cultural aspects of a society and saturate them with their propaganda. In the entertainment industry, you will hardly find TV hosts, film actors, singers, or artists who are openly conservative. If they were to come out as such, they would either never achieve success or, if they were already successful, never be allowed to perform anywhere again.
The only cultural institution that remained largely untouched until 2014 was the video game industry. But with GamerGate 1, that changed. Suddenly, far-left activists started interfering in the industry. They made absurd accusations: from the sexist portrayal of characters to alleged virtual rapes in online games. Naturally, they demanded that game developers follow the leftist paradigm.
The whole thing was so exaggerated that the gaming community laughed it off with memes and ridicule. After a year, it seemed like the hysteria was over. At least, that’s what gamers thought.
But the socialists had smelled blood.
There was one cultural area they still didn’t control – the gaming industry. So they began to infiltrate it quietly. The entry point was easy: they took over the editorial offices of gaming magazines. From then on, games were praised where white male heroes from past adventures had suddenly changed gender or skin color. Games that used gendered language or those in which women were depicted with unattractive, masculine features while men appeared useless and weak were celebrated. Female characters were only portrayed as flat-chested to plant the idea of transgender transformation in young girls’ minds.
This was the complete opposite of what the gaming industry’s mostly young, male customers expected from their favorite games.
But how could the gaming industry be convinced to create such bizarre content? To develop games featuring ugly, flat-chested women and useless, weak men with leftist, boring dialogues – even though their core target audience, 15-year-old male players, wanted games with muscular, tough men and beautiful women delivering cool, funny lines?
This was achieved through so-called DEI consulting firms. DEI stands for Diversity, Equity, and Inclusion. In reality, DEI is nothing more than far-left hate propaganda against Western civilization, its traditions, culture, and achievements. These consulting firms forced their way into the gaming industry through threats and blackmail. Anyone who refused to hire them and design their games according to DEI standards risked bad press from all major gaming magazines and losing access to funding.
Developing a AAA video game today costs tens to hundreds of millions of dollars and takes several years.
Without financing, most studios cannot afford to develop multiple major titles simultaneously. Bad press and low sales could ruin a gaming studio and its investors. So they gave in to the threats and allowed themselves to be “advised” by literally blue-haired far-left extremists who had no clue about game development or gaming culture.
For a long time, this went unnoticed. Players only observed that their games were changing. More and more gendered language appeared, women were made ugly and given jawlines like prizefighters, while male characters were often Arabs, black, or weak and useless. Suddenly, even in completely inappropriate settings—like World War I scenarios or medieval Nordic environments—transgender options were included in character creation.
Then, in early 2024, Kabrutus discovered the reason behind it all!
He identified Sweet Baby Inc. as one of these far-left consulting firms and noticed that every game they were involved with was not only extremely woke but also significantly worse in quality than its predecessors. He then took action on Steam, where he owned over 1,000 games himself. He registered as a curator and started issuing warning labels.
Every game where Sweet Baby Inc. was involved received a clear warning label for his subscribers: “Sweet Baby Inc. detected.”
This indirectly meant:
“This game is filled with far-left propaganda and is not fun.”
The message about Kabrutus’ service spread like wildfire, and tens of thousands subscribed to him as a curator.
When the far-left consulting firm Sweet Baby Inc. found out, they reacted like all socialists in such situations: they tried to destroy Kabrutus’ existence as a gamer and curator. They called on their followers on X to mass-report his Steam account until it was deleted, causing him to lose his 1,000+ purchased games and his ability to warn others.
But this only made the gaming community realize what kind of people these consulting firms really were. Kabrutus’ following skyrocketed—to nearly 200,000 members today.
Freelance game critics on YouTube quickly picked up on this and competed to expose DEI-infested games and publicly ridicule them. A momentum developed that globally determined the success of new game releases.
A game with Kabrutus’ “Sweet Baby Inc. detected” label was already guaranteed to be a financial flop before it even hit the market. But it turned out there were many more of these “consulting firms” turning classics and former global hits into dull, far-left abominations. As a result, the label independent gaming journalists assigned to such games evolved into “DEI detected.”
In 2024, gamers worldwide boycotted dozens of woke games, and almost every single one ended in financial disaster for the publishers—with losses of up to 100 million dollars or more. Games already in development that contained DEI influences were postponed to be rewritten.
Anyone still developing a woke game or hiring a woke consulting firm today is guaranteed to go bankrupt.
Kabrutus single-handedly slew the woke DEI dragon and freed gamers from leftist propaganda!
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